Apparently there has been a big misconception that if you charge a higher price for the work you perform for a client, then you must produce higher quality work. If you charge less, your work quality must be less…because you get what you pay for….right? Well, not exactly. In fact, it’s the exact opposite! If you choose a smaller agency with one on one personable service, you will not be treated like a number and your smaller agency will actually care about the success of your business.
So does this mean because WalMart is on every corner, they produce the highest quality clothes? Afterall, WalMart has over 10,800 retail units in 27 countries and employs over 2.2 million associates around the world. With this logic, their size indicates they must have the highest quality of clothes than any specialty boutique. Do you agree?
Big agencies only care about one thing…MONEY. They have to pay overhead and full time salaries to all of their staff. If you had the choice to choose quality work for a lower rate, wouldn’t that be a no brainer? Don’t work harder…work smarter! Because after all, it is your money and if you really want to get the best bang for your buck, choose a small agency who actually cares, has a good work ethic, will get you the best deal and has your best interests in mind at all times. It’s ultimately your money and it’s your choice….so choose wisely.
Have you ever wanted to position your product so that it appeals to a specific consumer but you don’t want to spend a fortune doing it? Do you want personable, one on one service instead of feeling like a number when dealing with a large advertising agency or marketing firm?