Do not assume your message is known by your target audience if you are not communicating your message through all media platforms. Transparency involves communication. In today’s tech savvy world, you must continue to evolve and utilize available communication platforms to communicate your story to your audience. Not only is it important, but it is... Continue Reading »
How to Handle Negative Smack Talk from Competitors
From time to time, I hear other individuals in the marketing and advertising industry complain about competitors conducting inappropriate behavior by talking smack about their work. They complain about being stabbed in the back by other agencies. A word of advice…do not concern yourself with what other agencies are saying about your work. Let your... Continue Reading »
Have you ever wanted to position your product so that it appeals to a specific consumer but you don’t want to spend a fortune doing it? Do you want personable, one on one service instead of feeling like a number when dealing with a large advertising agency or marketing firm?