How many times have you seen an advertising agency or a marketing firm refer to themselves as just that…a professional marketing group, a social media firm, a marketing consultant..in today’s day with technology, it can be easy to confuse what actually qualifies someone as a marketing expert. Business owners should do their homework when spending... Continue Reading »
The Importance of Choosing the Right Social Media Manager
Some businesses make the mistake and allow just anyone to post information on their Facebook business page. What they don’t realize is their posts are creating an image, a message, a brand perception regarding their product, their service and the experience a customer can expect to receive. With everybody using social media these days, you... Continue Reading »
What Defines a Social Media Expert?
I find it quite entertaining when people try to market themselves as social media “experts” when they have no educational background or experience behind what they do. Social media is simply a tool used to market your product and brand. If you don’t know how to write a marketing strategy when utilizing these tools, you... Continue Reading »