What do we think qualifies a great leader? A leader inspires others by empowerment. They use qualities like motivation and inspiration. They encourage others and bring out the best in everyone around them. A leader is usually a visionary. They see possibilities and solutions that no one else sees. They know how to make those... Continue Reading »
“A great leader…
“A great leader doesn’t take all the credit for his or her successes, but gives the credit to the team; because it’s the team and its leader that create success.” ~Angie Eckman, ADWORX
... Continue Reading »What qualities do you look for in a survivor?
After watching the Survivor finale “Blood vs Water” I can’t help but wonder what qualities do you look for in a survivor? Do you prefer someone with a dynamic personality who makes alliances with everyone? Do you prefer someone who expresses their opinion even if it conflicts with everyone else? Are you a people pleaser?... Continue Reading »
A Fascination as a Child Evolves Into a Lifelong Dream
This is a story of a child who has always been curious about the world. She was especially fascinated with labels on products in the grocery store. She asked her mother questions such as why do people buy the things they buy? What exactly is on this label or this cereal box that causes people... Continue Reading »
Passion and Pride
Confidence in Your Product
First off, I would like to say your clients can tell immediately if you believe in your product, brand or concept that you are selling. If you don’t have confidence in yourself and your ability to do a great job for your clients, you will not give your clients the confidence he or she needs... Continue Reading »
What defines a successful Facebook fan page?
I often get asked this question by many of my clients. There is a misconception that fan count indicates that a business is successful. While Facebook may seem like a popularity contest, engagement is the key to recognizing a successful Facebook fan page. Do you ever notice a business page may have a high fan... Continue Reading »
Straight from the horse’s mouth!
Is a Great Personality Mandatory for Success?
The answer is ABSOLUTELY! Business owners will certainly do business with someone they trust and feel comfortable talking and engaging with, over someone who is arrogant or unfriendly. A friendly personality and a good attitude go hand in hand. Your client relationships must be built on a solid foundation of trust and honesty. In... Continue Reading »
How to Handle Negative Smack Talk from Competitors
From time to time, I hear other individuals in the marketing and advertising industry complain about competitors conducting inappropriate behavior by talking smack about their work. They complain about being stabbed in the back by other agencies. A word of advice…do not concern yourself with what other agencies are saying about your work. Let your... Continue Reading »
Have you ever wanted to position your product so that it appeals to a specific consumer but you don’t want to spend a fortune doing it? Do you want personable, one on one service instead of feeling like a number when dealing with a large advertising agency or marketing firm?