This is a story of a child who has always been curious about the world. She was especially fascinated with labels on products in the grocery store. She asked her mother questions such as why do people buy the things they buy? What exactly is on this label or this cereal box that causes people... Continue Reading »
Passion and Pride
Confidence in Your Product
First off, I would like to say your clients can tell immediately if you believe in your product, brand or concept that you are selling. If you don’t have confidence in yourself and your ability to do a great job for your clients, you will not give your clients the confidence he or she needs... Continue Reading »
What defines a successful Facebook fan page?
I often get asked this question by many of my clients. There is a misconception that fan count indicates that a business is successful. While Facebook may seem like a popularity contest, engagement is the key to recognizing a successful Facebook fan page. Do you ever notice a business page may have a high fan... Continue Reading »
Straight from the horse’s mouth!
Is a Great Personality Mandatory for Success?
The answer is ABSOLUTELY! Business owners will certainly do business with someone they trust and feel comfortable talking and engaging with, over someone who is arrogant or unfriendly. A friendly personality and a good attitude go hand in hand. Your client relationships must be built on a solid foundation of trust and honesty. In... Continue Reading »
How to Handle Negative Smack Talk from Competitors
From time to time, I hear other individuals in the marketing and advertising industry complain about competitors conducting inappropriate behavior by talking smack about their work. They complain about being stabbed in the back by other agencies. A word of advice…do not concern yourself with what other agencies are saying about your work. Let your... Continue Reading »
“You simply can…
“You simply cannot put a price on work ethic, attitude, personality, or someone who genuinely cares about the success of your business.” ~Angie Eckman, ADWORX
... Continue Reading »Misconception of Pricing and Work Quality
Apparently there has been a big misconception that if you charge a higher price for the work you perform for a client, then you must produce higher quality work. If you charge less, your work quality must be less…because you get what you pay for….right? Well, not exactly. In fact, it’s the exact opposite!... Continue Reading »
The Importance of Grammar and Social Media
Do you want your business or product to be perceived as an epic grammar fail? We didn’t think so. Not only is it necessary to have an online media manager who is excellent in grammar skills, but it is vital for your business. We have seen so many businesses posting status updates with grammatical errors... Continue Reading »
Have you ever wanted to position your product so that it appeals to a specific consumer but you don’t want to spend a fortune doing it? Do you want personable, one on one service instead of feeling like a number when dealing with a large advertising agency or marketing firm?